PR agencies - mostly bad news

PR companies make their money by a simple formula. They scare the pants of major companies by talking about some X factor that could ruin their business and then charge a hefty retainer for making sure the X factor never happens. When it doesn't happen they claim a major victory and send you a series of celebratory invoices.

A very small part of what PR does is to help create awareness of your product. This they do by spending a fraction of their colossal retainer hiring a bunch of tired and emotional actors to hand out hastily prepared leaflets at your local station.

When choosing a PR agency remember that they work on basis of the other form of PR i.e. proportional representation. If they are representing a major oil company with a multi-million pound account, your little piece of business will be given to a student placement to do when they've finished making the coffee. A good rule of thumb is that you should never hire a PR agency that is better known than your own company, because if you do, that position certainly won't change.

At the vile, slimy end of PR is the publicist who's job is to keep your face in the media. This explains what became of the boy at school who made it his mission in life to keep flushing your head down the lavatory. Having your face constantly in the media is the psychological equivalent of having your face constantly in a food processor.

PR agencies are like advertising agencies in that they involve an almost continuous round of parties, lunches and general swanning about. The small but noticeable difference is that with an advertising agency you might have something to show for it at the end.

Key learnings:

  • If you want good publicity sack your PR agency
  • If you want really good publicity lay siege to their building
  • If you want really heart-warming publicity catapult burning balls of tar into the upper floors



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Dealing With Office Politics - Career Skills from

There's too much wrangling and maneuvering going on. We just hate this office politicking". "Tim, well he's a smart political mover – knows exactly how to get what he wants and how to get on." Whether you hate it, admire it, practice it or avoid it, office politics is a fact of life in any organisation. And, like it or not, it's something that you need to understand and master to be sure of your own success.

NOTICE: Due to the large number of complaints from companies about staff reading this entire website when they should be working, we have removed the contents and published them in a book so you can read them on your way to and from work . This will keep your boss happy and, because it is a very good book, it will also keep you happy. Thank You.



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For more information regarding Office Politics please contact Guy Lrowning

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